来源:新京报 | 2022-12-07 19:46:55 |
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讯(记者郑明珠)12月7日,广东东鹏控股(003012)股份有限公司(简称“东鹏控股”)发布投资者关系活动记录表称,电商渠道是重要的流量入口,前三季度新零售累计派单规模增长91.48%,线下成交率、客单值持续提升。今年双十一天猫、京东双电商平台销量同比有较大幅度增长。
东鹏控股提到,将持续精准定位健康卫浴和定制卫浴的方向,保持现有一线市场的同时,重点开拓二、三、四线和流通渠道市场,并积极利用公司的“1+N”多品类优势,为消费者提供东鹏品牌产品(瓷砖和瓷片、智能马桶、浴室柜、淋浴房等)的定制卫浴空间,实现硬装产品的整体交付。
产能方面,东鹏控股今年瓷砖产能大概1.5亿平方米,未来的产能扩张主要通过四种方式,在现有基地,例如江西丰城和重庆永川,立项增加生产线;对现有生产线进行技改升级为高产能或高值产品生产线;通过 OEM 代工;通过收购兼并等。
对于投资者“公司渠道下沉还有多大可渗透空间?”的提问,东鹏控股方面表示,对现有门店增效更加重要,现在正在对门店进行诊断和优化,找出经销商的发展空间,有针对性地进行改善、帮扶和赋能,提升存量渠道和门店的经营质量,提升单店产出和客单值。
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